Danny Sullivan recommends basing decisions on whether a change is good for the site visitors because that will align it with the kinds of sites Google wants to rank. Recognize that the web has an element of randomness that make some site visitors wary about visiting a site for the first time. Some high-quality sites fail to stand out because they do what they think they do what everyone else is doing. Site visitors may appreciate more effort to make it clearer who is behind the site. An example of something to consider avoiding are things like rote generic bios in favor of providing a real sense of why the site is important or matters.
Especially in the “local pack” (map and local business listings). The more high-quality backlinks your website has, the better your Google rankings are likely to be. And now that Google sees those keywords in my content, they’re probably going to boost my rankings for those search terms. By leveraging strategies such as optimizing your GMB profile, encouraging customer reviews, and using engaging SEO Anomaly media, businesses can significantly improve their GMB ranking.
Write great content
Pick out the best, most natural phrases and use them to optimize your content and improve Google rankings. Google Posts appear in your business listing, so posting consistently helps keep your profile fresh and engaging. Include high-quality images, a clear call to action, and relevant local keywords to drum up business for these one-off events. If someone searches “best bakery in Seattle,” businesses that have those keywords in their Google Business Profile and website are more likely to rank higher. Reviews on your Google Business Profile are one of the biggest ranking factors for Google Maps SEO. More positive, recent, and relevant reviews signal to Google — and potential customers — that your business is trustworthy and popular.
- This means creating a main ‘pillar’ page that provides an overview of a topic and then linking to ‘cluster’ content pages that cover specific aspects of that topic.
- Once your business is categorized into its main category, Google knows how to properly showcase your business to people searching for what you offer.
- We’d love to help you put together an advertising strategy that will help you get the results you need.
- If you want to read more about ranking factors with a focus to prioritize facts and not speculation, then download a copy of Ranking Factors 2023 ebook.
- SERPWatcher, offered by Mangools, is a more complete solution for those who prefer an intuitive interface and want to monitor multiple keywords over time.
Encourage Customer Reviews and Respond Promptly
Or import them from Google Analytics 4 (GA4),Google Search Console (GSC), or Semrush’s Organic Research tool. And with its project tools, you can keep an eye on ranking changes, run site audits, and check out what your competitors are up to with their SEO strategies. The primary objective of both Google SEO and SEO in general is to generate organic (non-paid) traffic to your site from the search engine results. And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for.
Track and Fix Broken Links
Google prioritizes businesses with updated business hours, enhancing their relevance in search queries. Making sure your business categories and keywords are relevant improves your ranking, similar to how using the correct currency code ensures accurate financial transactions. Relevance refers to how well a business matches the search intent and keywords used by potential customers. Several key elements play a vital role in determining a business’s ranking within local search results. Encouraging positive customer reviews is another powerful strategy to improve your business’s visibility in local search results.
It’s best to form your sentences naturally rather than try to “boost SEO” by throwing your focus keyword into every other sentence. A good rule of thumb is to aim to use your focus keyword once every 100 words. This is low enough to sound natural but still lets Google understand that your page is specifically on that topic. The process behind the development of MUM and the power of the artificial intelligence system is remarkable.