As a result, Google now indexes websites based on their mobile pages — not their desktop pages anymore. There’s not much point in having great content if users are struggling to view it on their phones. But it is absolutely worth investing the time and effort into improving load time and making sure your pages load quickly. Anyone who knows anything about SEO knows that keywords are important. You have more characters to work with than a title tag, which you should use to elaborate on what the page is about.
How important is on-page SEO for overall website performance?
- Use simple fonts, appropriate text sizes, and ample line spacing to create a comfortable reading experience.
- Off Page SEO encompasses actions taken outside of your own website to impact your rankings within SERPs.
- This increases the time users spend on your site, boosting engagement metrics.
- Clearscope is an artificial intelligence SEO tool that helps you create content to match search intent.
To optimize your image, include the target keyword in the file name. It’s important you incorporate your keyword into the image file name to compliment the rest of your keyword integration. On-page SEO is the practice of optimizing your webpages to help your pages rank higher in the search results. This type of SEO considers aspects of your website that you can improve. It focuses on features you can control on your site, like technical elements, content quality, and your site’s appearance. Our on-page SEO services include URL optimization so your site URLs can provide accurate page context for search engine crawlers and audiences.
Optimize on-page SEO in 8 steps
Therefore, focus on creating content that is linkable and that fulfills search demand. Alt attributes give you the ability to include your target keywords in another part of your content. Start by making it standard practice to create internal links when creating and publishing content. Make sure that whenever you create a new page or blog post, you link the new pages or content to other relevant pages within your website.
For all of the reasons above, you shouldn’t neglect internal linking. It’s best if you add internal links as you create new content or even strategically plan them through a content hub. And remember, it’s never too late to add internal links to your existing content. Best keywords & best content are the keys to improving your search engine rankings and archive SEO success. You can use Yoast to help you set up different title tags for readers and search engines to get the best value propositions. Ahrefs, which we mentioned earlier, is an all-in-one SEO tool for keyword research, competitor gap analysis, website SEO audit, and much more.
Fill in Missing Meta Descriptions
Including relevant keywords in your URLs helps search engines understand your page’s topic, increasing the chances of your content appearing in searches. Search engines display only a limited number of characters, so concise titles ensure users see the most critical information. A well-written title tag is also easy for users and search engines to read and interpret. Even with knowledge of relevant keywords, writers can fall into the trap of writing solely for search engines—without considering their audience. Matching search intent means that you answer the readers’ questions (preferably, at the start of the article). This involves optimizing the readability of the text (i.e. how easy is it for both users and search engines to understand the content?) by using short, simple sentences.
Headings are used to organize the information on your page into clear sections and subsections. These convey to readers the hierarchy of the page, SEO Anomaly but Google needs to know that too in order to understand its relevance to the keyword you’re targeting. But it can’t identify headings based on font size and weight of font like we can. Someone with a beginner’s knowledge of HTML, CSS, and JavaScript, could make some basic improvements. For example, minifying and bundling CSS and JavaScript files, loading fonts locally, and optimizing images for starters. Imagine you have a web page ranking in the #8 position for its keyword.
Title tag optimization allows search engines to see what the main topic is going to be about, within the first few milliseconds of crawling your new page. You can also follow this Google Page Experience checklist to ensure your site delivers the best user experience possible. Schema markup is a type of code you put on your website to help search engines understand your content better. Although it’s considered a “very small” ranking factor, I’d consider it part of your SEO best practices to add your primary keyword to all of your pages URLs from now on.
Typically, off-page SEO involves interacting with other websites and online platforms. The development of the best SEO strategy for your website may require more than a week, especially if your business operates in a highly competitive niche. Although this process may seem unnecessary at first, you’ll surely be thankful for planning everything ahead when you start the optimization process. An astonishing fact is that 15% of daily Google searches have never been searched before.