It’ll also help spot new issues like broken links, slow pages, or dropped BHS Links rankings. This will ultimately help you improve your strategy by identifying what’s driving results and where to focus next. These issues can impact search engine rankings and user engagement.
Slice and dice through crawled data
If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top. So in my opinion, even the most basic of housekeeping issues should be addressed. Using the Crawl Stats report in Google Search Console can give you insight into how your site is being crawled and any issues that may have been flagged by the Googlebot. For larger sites with millions of pages or sites that are often updated, crawl budget can be an issue. In general, if you have a large number of pages that aren’t being crawled or updated as frequently as you want, you should think about looking to speed up crawling. Having a big crawl budget does not guarantee that you will rank at the top of the SERPs.
Save time with Chrome Extension
Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy. Before I dive into the things you should keep an eye out for, let me go through some of the different types of audits you can perform. I’ve also spoken with some SEO consultants and specialists who’ve shared actionable tips, which you’ll find interspersed in the article.
Using Ahrefs and Search Console data combined, we compiled a list of several thousand domains. Each backlink was the typical nonsensical blog post with anchor text scattered throughout. This makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic.
Bulk DA Checker
Don’t worry, when you run an SEO audit with Seobility we’ll check this for you. And as most healthy sites are growing, building, adding new content, there will always be new critical/important tasks to work on. Basically, unless a site is COMPLETELY static, SEO is an ongoing process. Now, this may lead you to think that an SEO audit is a one-time thing where, once you’ve completed the most important fixes, you can simply sit back and watch the money roll in. For every search query, there are literally HUNDREDS of signals that determine where your site will rank.
- The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best.
- If you don’t get a nice listing, as explained above, then this means that there are several issues with your website.
- If you have any extra lifehacks for checking your website’s SEO health, join our Facebook community to share your ideas.
- From my experience talking to clients, handling website page speed is one of the most challenging tasks, at least for non-technical users.
- There are a few high-quality website crawlers that work well for this purpose, but the one we have found to be the most useful is Screaming Frog.
- If you have a current website but are unsure of how the website is set up to perform for SEO, it may make sense to have an SEO audit completed.