In this case, it might be time to make some edits in order to fix the issue. This can include revising previously posted blogs or articles while adding more content in relation to your keywords or services/products that are mentioned throughout the content. If you want to see how many links are actually pointing to the page, you can use Screaming Frog and Site Bulb’s site audit tool to find these links. You’ll be able to see all external incoming links as well as internal links in relation to that particular webpage.
SE Ranking’s Website Audit
SE Ranking is an all-in-one SEO platform that analyzes website health and performance keyword rankings and traffic. It also provides insights into your competitors, allowing you to better understand the SEO landscape and adjust your marketing strategy. Your on-page analysis looks into the technical landscape of your website to find errors and opportunities for improvement.
Staying Ahead of Google Algorithm Updates
- For those who want their website to rank high on Google, an SEO audit is a detailed review of your website’s performance and visibility to improve results.
- Most organizations partner with an SEO agency or have an in-house SEO team to accomplish this.
- Bypass robots.txt, follow blocked links, and include noindex pages.
Google now uses more than 200 algorithm ranking factors including content, links, and technical SEO. So when I audit a customer’s site (or mine), I tend to take a pretty fine-toothed comb to all of these. Doing periodic audits on websites draws a direct line to organic traffic, securing rankings, and increasing revenue.
Evaluate Local SEO
See why 1000’s of businesses have trusted HigherVisibility since 2009. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled. Ryte’s Robot.txt Generator is a free SEO tool that can easily create a robots.txt file for you. You can provide it with instructions on which pages robots must skip. Note that AI tools may hallucinate and generate incorrect information.
With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Who are your competitors, and how can you outrank them in the SERPs? To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. You should also include some SEO Anomaly additional information like pages where there were broken links or other crawl errors like 404s, 500s, 5xx errors, etc.
Page speed is a crucial ranking factor that directly affects user experience. Test your website’s loading speed by using Google PageSpeed Insights or with Morningscore’s website speed test. If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG. Minimize HTTP requests, leverage browser caching, and use a Content Delivery Network (CDN) to improve load times. Site audit tools have the ability to identify all the 404s within your site. Once you identify them, fixing them is a matter of determining how important each link is to your linking structure and user experience.