A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords.
What are SEO audit services?
The technical side of SEO, while often behind the scenes, is the driving force behind online success. The Search Atlas Site Explorer Tool’s keywords tab helps you identify the organic keywords your website ranks for, along with key metrics such as organic traffic and traffic cost. To benchmark against competitors, start by identifying your top SEO competitors using tools like the Search Atlas Site Explorer Tool, focusing on those ranking for the same target keywords. Compare their domain metrics, top-performing pages, and backlink profiles to assess strengths and weaknesses.
Before you create content with keywords, you need to understand what content is currently ranking and what people really mean when they’re searching for a keyword. Go through your competitors’ websites that are ranking well on Google and see what they’re focusing on with their content. Make sure your content is meeting the users’ search intent, as well. The good news is that there are several free and paid search engine optimization (SEO) tools for monitoring and auditing your site, like HubSpot’s SEO Marketing Software. Not only can these tools help you improve your ranking, they can help you reduce or eliminate the impacts of Google updates that may sweep through your industry.
- The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually.
- While I won’t claim schema will magically boost your rankings, it does make your existing rankings more effective by making them stand out.
- Connect SEO efforts to measurable KPIs from rankings to site conversions with the only interactive, real-time SEO analytics platform.
- Once you’ve found some broken links, there are a few different ways to fix them.
- That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team.
- It’s a free tool from Google that can offer detailed insights into your site’s indexing status.
Step #12: Find and Fix Indexing Problems
Unlock instant access to more than 29 years of experience with WebFX. That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team. Easily track your return on investment from organic search and other marketing channels. You’re covered when it comes to fixing these SEO issues, too, as a part of our technical SEO audit services.
Quickly Review Content Structure
SEOmator provides you with invaluable insights based on Google Search Console data, including detailed analysis of your most popular landing pages. Whether you’re a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings. Google PageSpeed Insights is an indispensable tool for optimizing page load times, a key factor in user experience and search rankings. This tool offers detailed recommendations for speeding up websites, directly impacting client site performance and search engine rankings. Performing an SEO audit regularly helps maintain your website’s health and search visibility.
You can perform that with the following code, replacing “example.com” with your URL. If you’re serious about improving your technical SEO knowledge and improving you website at the same time, we recommend reading the entire Technical SEO Checklist. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Continuously refining your audit process based on performance data is key for sustained growth. SEO Anomaly This iterative approach allows you to adapt to the dynamic SEO landscape and remain ahead of the curve.
Years ago, SEOs regularly blocked Google from crawling JavaScript files because at the time, Google didn’t render much JavaScript and they felt it was a waste of crawling. Today, Google needs to access all of these files to render and “see” your page like a human. The easiest and most straightforward way to accomplish this is to simply list your sitemap location in your robots.txt file. Placing your sitemap here works for all major search engines, and doesn’t require any extra work.
We’ve consolidated all the resources you need to learn how to confidently implement a competitive analysis strategy with unique learning strategies, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. This audit spreadsheet is downloadable and you can modify it for your own purposes. If you’re an agency or consultant, you can incorporate it into your own audit process, or if you’re a website owner, you can quickly check the important SEO elements of your own site. Documentation is vital for maintaining consistency, especially as your SEO efforts scale and your team grows.