Ubersuggest is a free tool that provides keyword suggestions based on a URL or a target keyword of your choice. You get three daily searches with a free account; anything beyond that requires a paid subscription. Gain insights from free SEO tools that can enhance your optimization in 2025. Improve your keyword research and website visibility at no cost. MarketMuse analyzes your site’s content alongside top-performing competitors to identify content gaps, topic opportunities, and areas for improvement.
KeySearch works particularly well for businesses ready to move beyond basic keyword research into more serious SEO work. Its balanced feature set covers all major SEO needs without the complexity and cost of enterprise platforms, making it ideal for growing companies with limited marketing teams. Seed Keywords is a great tool for brand new businesses to use when searching for their USP and how to word their messaging. By sourcing potential keywords from your contacts and your potential customers, you’re able to learn how everyday people would search for a business like yours. Google Keyword Planner is a helpful tool for finding new keyword ideas.
Best Surfer SEO Alternatives: 15 Powerful Tools Compared
It can be difficult to fully master – which is why we recommend you try one of the following tools. The Detailed SEO toolbar is a browser extension that displays SEO metrics. Ahrefs has several free tools, but it does try to upsell you to one of its paid packages, which starts at $29 a month. One thing to keep in mind is that Screaming Frog is highly functional but very utilitarian in its design. Its spreadsheet-style interface may feel intimidating for beginners, and large crawls can be demanding on your computer’s memory and CPU. Also, it identifies issues but doesn’t provide built-in suggestions for how to fix them – you need to know how to interpret the results or pair it with other SEO tools.
Best SEO tool for a detailed SEO audit
My Reports makes it quick and easy to build SEO reports with data from Google Analytics 4, Google Search Console, Google Business Profile, and various Semrush tools. With the Position Tracking tool, you can track your rankings on Google, Bing, and/or Baidu. Listing Management lets you check your local citations for free. So you can ensure your local business is listed on top directories. As a free SEO Anomaly Semrush user, you can crawl up to 100 URLs per month with the Site Audit tool.
SEO changes quickly, and using software that evolves with new algorithm updates, new data integrations, and improved features makes a real difference over time. From crawling to keyword research, it highlights different stages of SEO, and it’s skillful at monitoring developments in your campaign. On both local and national fronts, Moz Pro gives an exceptional outlook on visibility. Its reports help you implement authentic recommendations, linking opportunities, and content quality considerations.
Besides monitoring reviews, Yext lets you respond to (via auto-responder or manually), request, and analyze reviews for their sentiment. Enter a URL and scroll to see estimated traffic and engagement stats, site traffic demographics, traffic sources, and more. The tool is free, but you do have to give up your email address to access it.
- Additional costs apply for white-label tools ($40/month), extra rank queries, and additional scans.
- You can choose exactly how deep you want to go and which parts of a site you want to analyze.
- With auditing to rank tracking, SEObility provides the tools to monitor key SEO elements on your site and track their impact online in real-time with performance dashboards.
- The tool scans your Wix website and creates a custom SEO checklist based on your goals and keywords.
- However, compared to tools like SEMrush and Ahrefs, it may lag slightly in the breadth of its backlink database.
Or how technical issues could be holding your keyword performance back. You can access limited features on the free version, including lists of long-tail keywords. To unlock search volumes and additional features, you need to upgrade to the Pro plan (starting at $69 per month if billed annually).
If you’re looking to get started with SEO or want to achieve better results for the low cost of $0, here are 110 of the best free SEO tools you should be using. There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance. SEO tools are incredibly useful, but you must understand how to use them to get the most out of them. Paid subscription tools can be highly effective and usually come with support.
Affordable SEO Tools for Best Results
Additionally, its ability to track trends and changes in the SEO landscape provides a dynamic view of the competitive landscape. Over time, SEO has evolved to include factors beyond the content on your page, such as links from other websites and user experience. Search engines like Google are continually updating their ranking algorithms, so staying on top of your SEO with the best SEO tools remains crucial. “Hotjar makes it easy to visually see how users interact with your website. This helps you see if there are things that could be improved on the site in terms of on-site engagement,” says Mika Lepisto, a digital marketing consultant at BackOps Marketing. SEO PowerSuite is an SEO toolkit that comes with four desktop applications.