There are several data points, like top outgoing links and referral traffic sources, you’ll have to pay for. Ahrefs is a top choice for SEO professionals looking to improve rankings and outpace competitors. We tapped HawkSEM SEO manager Mackenzie Doyle for her expert insights on the top SEO tools she recommends so you can rise to the top of the search engine results page (SERP).
But finding the right free SEO tools can be a challenge, especially with so many options available. After testing RankIQ, we concluded that it’s an effective tool for bloggers and smaller companies looking to improve their search engine ranking. It offers a user-friendly interface and AI-driven insights that can be useful for those new to SEO or who have limited time. However, larger enterprises or experienced SEO professionals may require a more comprehensive and integrated approach that RankIQ may not be able to provide. Pricing for Moz Pro begins at $99 per month for the Standard plan, which covers the basic tools. The Medium plan offers a wider range of features for $179 per month, and a free trial is available.
Mobile SEO Tools
This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates. This tool simulates a search engine crawler by displaying the contents of a webpage exactly how a search engine would see it. It also displays the links that a search engine would follow (crawl) when it visits the webpage.
Position Tracking
One of the first tools I recommend to anyone looking into SEO is Google Search Console. This free tool provides invaluable insights into how your site appears in search results. With it, I can monitor performance metrics such as clicks, impressions, and click-through rates for my web pages. It also alerts me to critical issues, such as crawl errors or manual penalties, which could impact my site’s performance. For a massive site that needs a huge audit, a dedicated SEO Anomaly crawling tool makes the task so much more manageable.
Lastly, take advantage of free trials wherever they’re available, as different UI/UXs can make all the difference. The popular AI SEO tools are MarketMuse, Surfer SEO, Byword, Clearscope, Frase, and Jasper. Wix SEO Wiz is completely free and available to all Wix users. Pricing also needs to be considered carefully, not just based on the monthly fee, but also any limits, add-ons, or hidden costs that could affect long-term value. Reach global audiences and boost visibility in local search results with multi-language landing pages.
- Create keyword clusters and analyze key metrics side by side.
- Ahrefs’ comprehensive package starts at $29 a month, but the company also has a suite of free SEO tools for keyword research, checking the difficulty of a keyword, and SERP analysis.
- For teams tired of monthly subscriptions and looking for a budget-friendly, no-strings-attached content marketing tool, WriterZen offers an intriguing alternative.
This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. If you’re managing many projects, reporting can get VERY tedious (and costly). It shows clients and teams exactly what’s working — and what isn’t. It’s honestly nothing special, but I still add it here because I think the user interface is good. The tools available through SEO Review Tools are free to use. My recommendations above are good starting points for your own search, but make sure to be clear on your own needs and goals before making a final decision.
